Shaping Canada’s Mood

Former political advertising consultant Bruce Anderson on how the Harper government is using media campaigns such as the war of 1812 commemoration and the threat of marijuana to shape Canadians’ emotional perceptions of the current state of affairs.

“…these days the government seems addicted to spending our money to shape our mood. They want voters to feel good about the way things are. And worried about how they would be if another party was running things.”